Velura – Ultra Soft Gradient Area Rug
Velura – Ultra Soft Gradient Area Rug
Velura – Ultra Soft Gradient Area Rug
Velura – Ultra Soft Gradient Area Rug
Velura – Ultra Soft Gradient Area Rug
Velura – Ultra Soft Gradient Area Rug
Velura – Ultra Soft Gradient Area Rug
Velura – Ultra Soft Gradient Area Rug
Velura – Ultra Soft Gradient Area Rug
Velura – Ultra Soft Gradient Area Rug
Velura – Ultra Soft Gradient Area Rug
Velura – Ultra Soft Gradient Area Rug
Velura – Ultra Soft Gradient Area Rug
Velura – Ultra Soft Gradient Area Rug
4.6 · 2,750+ reviews

VeluraUltra Soft Gradient Area Rug

Regular price$49.99
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End of Summer Sale ends Sunday, Aug 30

Color
Size

Ships by Sat, August 29

30 days

Money-back guarantee

Free

Tracked USPS shipping

73,500

Happy customers

The End of Summer Sale

Everything below is marked down until Sunday, Aug 30. The more you add, the more you save — it comes off automatically, on top of the sale price.

10%

2 items

15%

3 items

20%

4 items

The rug that makes rooms feel expensive

Some rooms just feel right the moment you walk in.

Warm. Put together. Like everything belongs.

That's what happens when you lay down Velura. The color gradient plush creates the kind of visual depth you usually only see in styled magazine rooms — soft tones blending into each other, making any space look designed on purpose.

And the moment bare feet touch it, you'll feel why people keep reordering. 1.5 inches of high-density silk wool plush. Ready to use right out of the box. No pad needed.

One of our most reordered home pieces this year

Sink-your-toes-in softness
1.5 inches of high-density silk wool plush that feels like stepping onto a cloud. Not stiff, not flat — genuinely soft from day one.

Colors that hide what life drops
The gradient pattern doesn't just look beautiful — it hides crumbs, pet hair, and everyday dust between cleanings. Your rug looks fresh longer without the work.

Stays put on any floor
Anti-slip dots are built right into the backing. No extra rug pad, no bunching, no sliding when you walk across it. Lay it down and forget about it.

Effortless everyday comfort
Soft, plush, and easy to maintain — simply shake out or spot clean to keep it looking fresh. Designed for real life, real moments, and everyday relaxation without the fuss.

What you get today

  • Velura ultra soft gradient area rug (approx. 3'3" x 6'6")
  • 1.5" high-density silk wool pile
  • Built-in anti-slip backing — no extra pad needed
  • Machine washable
  • Free tracked shipping
  • 30-day money-back guarantee

Seasonal production run — once this batch sells out, restock timing and pricing may change.

Make your room feel like you hired a decorator — get your Velura while this batch lasts.

30-day at-home trial
Try Velura at home for 30 days. If it doesn't look right, feel comfortable, or perform as described in daily use, return it for a full refund.


Does this rug need an extra non-slip pad underneath?
No. The backing already has anti-slip dots built in, so it grips hardwood, tile, and laminate floors without anything extra.

How thick is it really?
The pile height is 1.5 inches (about 4 cm). It's plush and soft underfoot but not bulky — doors swing over it easily.

Will it shed a lot when it's new?
Some light fiber may come loose in the first week. A quick shake or light vacuum takes care of it. After that, shedding settles down.

Can I put heavy furniture on it?
Yes. Furniture won't damage the rug, though you may see temporary indentations. The pile bounces back once the weight is removed.

  • Size: Approx. 39" x 79" (100 x 200 cm)
  • Pile height: 1.5" (4 cm)
  • Material: High-density silk wool plush (polyester)
  • Backing: Thickened felt with anti-slip dots
  • Weight: Lightweight — easy to move and reposition
  • Machine wash cold on a gentle cycle with mild detergent.
  • Do not bleach.
  • Hang dry or lay flat to dry.
  • Wash separately.

Every order is covered by our 30-day guarantee, starting the day your order arrives. Many issues are solved without sending anything back — damaged, wrong, or ill-fitting items are typically replaced free.

No extra taxes or shipping charges. What you see is what you pay.

Your order is dispatched within 24–48 hours and typically arrives within 5–9 business days. You'll get a tracking link the moment it ships, so you can follow it door to door.

Ordering from outside the US? Allow 7–10 business days.

Shown as she is.

We do not smooth skin or reshape a body, and we do not photograph anything we would not send you. What you see is what turns up.

Thirty days at home.

Live with it. If it is not right — the fit, the colour, the way it wears — our 30-day money-back guarantee covers it.

Sized honestly.

Every size we can carry, at one price, cut from the same pattern. The range on this page is the range we hold today.

Customer reviews

Reviews from people who bought it

Photographs from people who bought the thing. Nobody styled these and nobody is a model — this is what came out of the box.

4.6
★★★★

2,750+ reviews

5 stars 78%
4 stars 16%
3 stars 4%
2 stars 1%
1 star 1%
★★★★★

“Changed the whole room for forty dollars”

“Slipped these over my old cushions and the living room looks like a different house. The print is soft, not loud, and the zips are sewn in properly. Ive washed one already with no fading.”

Carol S.
Verified buyer
Bloomshire – Vintage Botanical Pillow Covers
★★★★★

“Her drawings finally look like art”

“We had a whole drawer of curling paper. Cut them down, pressed them on, done in about ten minutes after the kids went up. The acrylic makes the colors look so much better then the paper did. Ordered the 20 pack and im already short.”

Steph R.
Verified buyer
Keepsy – Custom Kids' Drawing Acrylic Fridge Magnets
★★★★★

“My reading corner finally works”

“Ive tried three different lamps on that shelf and none of them helped. This little cat hangs the lantern under the shelf so the light lands on the book instead of in my eyes. Battery was already in it. My grandson calls it my night cat.”

Marilyn K.
Verified buyer
Ledgekit – Shelf-Edge Cat Figurine LED Lantern
★★★★★

“On every single night now”

“Draped it along the back of the couch and honestly its on every night now instead of the big light. Looks like a real olive branch from a few feet away. Shipping was quicker then i expected.”

Jenna P.
Verified buyer
Lumivine – Lighted Olive Vine for Cozy Evenings
★★★★★

“Both grandmas cried, genuinely”

“Made a set from my grandsons drawings for my daughter and my sister. Never ordered from lark and clover before and it turned up in 5 days, packed properly. One tip, trim the paper a hair small or it catches the edge.”

Dolores M.
Verified buyer
Keepsy – Custom Kids' Drawing Acrylic Fridge Magnets
★★★★★

“Bought one, ordered two more”

“Came double boxed with the little lantern wrapped separate. No tools, it just sits on the shelf edge and the light hangs underneath. Bought one for the hallway and ordered two more for my sisters.”

Nicole B.
Verified buyer
Ledgekit – Shelf-Edge Cat Figurine LED Lantern
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Easy, every day

Finish the room —and get asked about it.

Clothes that go on without thinking. A table that looks like you tried. Things for the house that still look lovely a year from now. All of it made to be used, and priced so you never have to justify the parcel.

That is the Lark & Clover feeling. And you have earned an easy one.

Every season we open up our best prices — a thank you to everyone who keeps coming back, and a hello to anyone who has just arrived. Consider this one on us.